The Scarecrow, a new way of marketing- Analysis

This is a new kind of marketing for a company... marketing that doesn’t feel like marketing 

1.This short film use the animation to explain how is the problem with consumption of processed food in the world and plus the company Chipotle, wants to promoted a game.

This animated piece use an inspiring message where the main character discover how the Company Crow Foods make the processed food even being cruel with animals. 

2.The issue is addressed from a company who wants to show how important is to eat fresh and healthy food in a world where almost everything that you find in the market is processed

3.Educate people about where their food comes from.
Make conscious to people about an important situación using animation, and how important is to eat good and healthy.

4.Chipotle May benefit from the idea, because finally it is a commercial do it to promote the franchises... but at the same time they are making to think people about everything that they eat at home and outside.
It may be affected to the big companies who sells canned food or food with a lot of preservatives and genetically altered.

5.The short film has a big impact specially on almost all the platforms of social media and the most important tv news, magazines and newspapers like 
The New York Times
Forbes 
The Washington Post
ABC News
Esquire 
The Huffington Post








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